Greypath was developed by Raymond Lewis, a senior and an ex high tech businessman and public company director. Reflecting the needs of his peers and other retired colleagues, and seeking a project that could benefit from his age, experience, skills and enthusiasm, Raymond found an appropriate interest in the seniors and retirees Internet arena.

The Site has both social and commercial objectives. The primary social objective is to "Empower seniors and enrich the quality of our lives." The commercial objectives include technical leadership and innovation, an international reach, and, profitability.

Greypath welcomes ideas and mutually beneficial relationships

It is supported by a team of 30 'senior' volunteers from around Australia and the world.

Enquiries should be directed to:

CEO
Greypath Pty Ltd (ACN 006 540 727)
302/9  Claremont St
South Yarra Victoria 3141 Australia
Tel + 61 3 9826 9688
Fax +61 3 9826 8965
E-mail: manager@greypath.com
Site Addresses: www.greypath.com and/or www.greypath.com.au

Click here for Advertising Rates

GreyPath is an Australian-centric seniors web portal and virtual community which is arguably Australia's leading seniors site. As at July 2008, GreyPath:

• attracts more than 50 ,000 discreet visits per month
• experiences more than 1,000,000 hits a month
• has a members mailer of 4000+ that grows by 5 -10 new members a day

and with every visit and page download coming from the more active and engaged section of the aged communityGreypath is consistently rated among the top 2% - 4% of world sites by traffic The target demographic are those Internet-aware seniors ranging in age from 55 through to their late 80's. Female members marginally predominate in terms of site visits. GreyPath offers a wide range of content, comment, editorial and pre-assessed links through a variety of special interest topics including

• Art & Culture
• Computers & Internet
• Entertainment & Travel
• Environment & Wildlife
• General Interest (Social)
• Health
• Retirement
• Legal & Financial
• Politics & Philosophy
• Science & Technology

GreyPath carries regular topical editorials on a variety of matters of national interest. Recent topics have included ageism, a national vision, elderly abuse, positive egging, seniors achievement, seniors employment, disabilities issues etc. Greypath also provides seniors with:

• a heavily used seniors chat room
• regular weekly forums and surveys on a variety of emerging national and International issues, with statisically significant response rate. Some 2000 forum reads per day.
• a house swap service
• an 'epals' online introductions service
• regular competitions
• the Greypath Lyceum - an online learning site full of quality educational courses including Creative Writing, Philosophy, Wildlife care and Habitats etc
• links to experts to answer questions about travel, superannuation, computing and many others
• A members mailer

Advertisers have included a variety of Australia's biggest financial, cultural & entertainment, automotive and consumer good companies, including Jetstar, Commonwealth Bank, GMH Holden, AAT Kings Travel, Village Roadshow, Sony, Universal Music, Ozlotto, Primelife Retirement Living, Musica Viva, Nissan Motor Company, Australian Seniors Financial, Sony Music, Nikon Cameras, and more

Advertise with GreyPath

Thank you for your interest in advertising with GreyPath.

Home Page Banner (Rotating with up to five others, and as a bonus also appears on some other associated pages - this rotating page renewal dynamism is cost effective and beneficial to advertisers. )

Top of page. $450 per month, (2 months minimum) or $2400 for six months

Side banner - unique, one only. $650 per month, or $3000 for six months

Special Interest Group (SIG) banners,

Top of page (All pages in the SIG including any directly associated internal pages) $600 per month, (2 months minimum), $3250 six months

Side banner (All pages in that SIG) $400 per month, $2000 six months

Forums (4) & Chat room , and similar. Top of page banners $650 per month. These sections currently claim some 60 000 plus impressions per month. We only carry two such banners at most in rotation.

SIG Sub Category Ownership. (A special advertorial sub section run by the advertiser from their own location)

$5000 for twelve months

Competitions - Minor competitions, (prize group value under $500), if accepted, usually free of charge. Major competitions, ($500 + ) require gaming licence and can be costed on request

Greypath Members Mailer - (Dinkum). $500 per issue. ( Includes banner and content). This well targeted mailer has approx 4500+ members and is growing at 10 per day.

Links - $100 p.a.

Eclectic. We have built virtual facility tours, short vidcasts, linked podcasts, page turning e-books (brochures)  and a seniors game that can be customised for promotion.

All prices plus GST

GreyPath observes the Interactive Advertising Bureau's (IAB) guidelines for banner sizes on websites.The following different types of advertisments are available:

 

Banner Advertising

Banners are animated or static advertising units displayed at the top of the page or the right hand side. All banners must be either in GIF or JPG format (if static) or can be flash animated

Standard Banners - Top of Page

'Traditional' banners that most commonly appear across the top or bottom of a page. Banners can appear on any or all pages of the GreyPath site.

A. Banner 1: 468w x 60h pixels

Rectangles provide the widest variety of banner sizes and most commonly appear 'embedded' in main text areas. Rectangles can appear on any or all pages of the GreyPath site.

C. Rectangle 1: 500 mms X 500mms

Other IAB standard banner sizes are also available by negotiation

What do I need to provide?

• If you are supplying the banner yourself you will need to provide a static or animated banner that conforms to the specifications above.
• If GreyPath is building the banner for you, send through any images you would like included in the design in GIF or JPG format, accompanied by detailed notes relating to your preference for layout and content.
• A click through URL must be provided; this is the web page that users will arrive at when they click on your banner.
• The dates over which you would like your banner to be promoted on site.
• Please specify whether you want your banner to be 'run of the site' (ie appear on all pages) or whether there is a particular Special Interest Group (ie menu item) or other pages you wish for your banner to appear on (eg all of Art & Culture and the Lyceum).

Flash banners

Standard or Tower pixel size restrictions apply to all flash banners.

• Image file size must not exceed 10K for first frame. The total file size must not exceed 30K.
• File format must be SWF and you must include a GIF alternative for browsers that do not support Flash.
• The banner must direct traffic to a new browser window.
• You must use a string variable to track clicks, instead of inserting a click command or using an FS command. This allows the click-through URL to be modified without the creative having to go back to the designer. The variable string allows click-tracking information to be passed from the Flash Movie to the DART Ad server. This method is supported by Flash 4 and above. For assistance please refer to: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/.
• No audio is allowed
• Ensure creative is cross-browser compatible (eg Opera, IE, Netscape, Firefox)
• Please specify whether you want your banner to be 'run of the site' (ie appear on all pages) or whether there is a particular Special Interest Group (ie menu item) or other pages you wish for your banner to appear on (eg all of Art & Culture and the Lyceum)

 

In-Text Links

Links comprise a single line or paragraph descriptions of an advertiser's product or service, attached to a direct link to their web site or email address. They are normally, but not soley, accessed via the links section of the website.

 

Competitions, Polls and Forums

Competitions, Polls and Forums are non standard and are designed to suit and are costed individually depending upon the advertisers requirements, duration and nature of the item.

 

Notes

Advertising is not geographically limited meaning that banners etc are on display for all visitors to the site throughout Australasia and elsewhere. Previous corporate advertisers include Commonwealth Bank, Ozlotto, Primelife Retirement Living, GM Holden, Musica Viva, Homeshow Entertainment, Nissan Motor Company, Australian Seniors Financial, Sony Music, Nikon Camera, Universal Music and more

Please contact GreyPath to discuss your advertising needs and to receive a customised quote.